“Your beard is one of a kind, make it a boujee beard.”
A fitting slogan for a continuous trend among men growing a beard around the world today; Boujee Beard is an essential product line that’s here to stay. Men today, more than ever, take grooming to another level and ‘Boujee Beard’ will accentuate your beard game and provide all the essential ingredients to keep it healthy, vibrant and of course, boujee.
Geno started his own line of products because he saw that there was something missing in the industry. He wanted to make a product that gave beards the luster and feel it deserved and one that was affordable. The idea started at home where he first made his homemade solution. Seeing that it was a success, he decided to start his own line with the support of his partner, Dr. Nicholas Bratcher .
One of the keys of starting a successful business is solving problems. Geno saw an opportunity and capitalized on it. That’s the first step, and another essential step is presentation. How you present yourself and your products is key. Potential customers should always see you at the top of your game when you are trying to sell them something. And this is an ideal Geno takes to heart.
Having an African American Owned business and having the support from other African American’s is indispensable. African Americans’ buying power exceeds two-trillion dollars per year, but most times we spend our money in other businesses outside of our community and ones that are not black owned. This is a vicious and detrimental cycle that harms scores of black businesses per year, especially now during the pandemic. Geno fully understands the ramifications if Blacks do not support their own.
Geno’s journey toward establishing his own product line is truly inspirational. He saw a need in the industry and filled in the gap. He promptly took action and never gave up until his vision came to fruition. In his spare time, he attends events where he educates others on the importance of entrepreneurship and creating a life of fulfillment.
CEO/Owner of Boujee Brands: Eugene Bowie
Visit Geno’s Website at http://www.boujeebeard.com
Facebook: Boujee Beard